Ecommerce SEO for NZ online stores.

One fixed price a month, same as our other work. Not per page, not per product. What it comes to depends on how big your catalogue is and how much tidying it needs — the free plan tells you before you commit.

Some movement usually shows in the first few weeks, because the technical fixes land first. Orders follow later, once the category pages have been up a month or two. Specific searches — a brand and a size — move faster than broad category terms.

Yes, and often better. A small catalogue has less duplication to untangle and fewer pages fighting each other. What matters is picking the right pages to do first.

Category pages, nearly always. More people search for a type of thing than one exact model, so the category page reaches the bigger group. Your product pages still pick up the shoppers who know exactly what they want.

Yes. Shopify has its own quirks — limited control over URLs, automatic variant pages, and apps that generate duplicates. We work within those rather than fighting the platform.

Same principles. Sort the duplication from variants and filters, build category pages that target what people actually search, and clean up whatever mess the platform makes by default.

Ads stop the day you stop paying, and clicks on searches like these aren't cheap. A page that ranks keeps bringing shoppers in after the budget's gone. Ads are the faster lever, search is the one that compounds. Most stores that can afford it run both.

Three months to start, then month by month. That's roughly how long before the work shows. You shouldn't be locked into a year just to find out whether it's working.